Punk Rock Generation: We rebelled by protesting wars, dictatorships, apartheid, government corruption, the military industrial complex, polluting corporations, the christian right, the draft, nuclear power, the slaughter of sea mammals, and even other punk rockers. We were at times tear gassed and beaten by police (See Dead Kennedys Wilmington CA).
Millennials: We rebel by not paying for stuff. We want bean bag chairs at work.
So what you’re really saying is: Millennial rebellion is rooted in some pseudo moralistic justification of theft based on which businesses use the discredited web 2.0 “freemium” business models? That’s where you take a stand?
(Personally I don’t buy this crap. I don’t believe there is a “millennial” generation with a different set of values than any previous generation. Every generation has it’s selfish lazy assholes who are willing to justify any sort of behavior by claiming to speak for their generation. And every twenty years or so marketers invent a new generation so they can pitch their consultancies, books, analytics and speaking tours. But since the media seems determined to cram this current fiction down our throats we might as well have some fun with it by following the fiction to it’s logical conclusion.)
