“If there isn’t an asset you can buy and build and defend and monetize, you’re much better off not chasing [investors]”

What do investors want? A return on their investment, yes, but…

They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient.

And they want you to use that asset to create value that will pay them back many times over.

Most small businesses ignore both of these desires.


Source: Seth’s Blog: What investors want

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