#WhatILearned: The Hustle Economy

The Hustle Economy, edited by Jason Oberholtzer and illustrated by Jessica Hagy, is an anthology of insights and advice for creative entrepreneurs by creative entrepreneurs, representing a wide spectrum of artists and makers.

If you believe, as I do, that we’re entering a new era of work, freed from the factory, yet even more connected by the internet, and you do creative work of any kind, then it’s helpful to have a guide…and this is a good start.

The whole book is great, but here are a few of my favorite insights:

Nick Douglas

  • Just make good work and put it out there
  • Over time, a creator convinces people that their work is consistently good, enough so that their next piece of work will be worth betting on
  • It’s really rewarding when you can help people who are a little behind you in their career. Not selfishly, not to “earn points,” but because you genuinely feel they deserve more opportunities than they have right now”
  • Pick your collaborators by their talent, creative ambition, and ability to work with others

Jason Oberholtzer

  • The typical journey is part willingness to get by with less at times, part luck, and part grace – in different proportions for different people
  • Being involved in the hustle isn’t about arriving anywhere – it’s about being “in the mix”
  • When you aren’t focused in one area, building specific, marketable experience and skill, you are cultivating another broader skill: getting good at getting good at things
  • …embrace that which motivates you to action rather than that which taxes your energy so much that its toxic energy reaches into other areas
  • Invest in yourself in concrete ways…learn new tangible skills

Jessica Hagy

  • You’re always still learning
  • Make room for the next bigger, better thing
  • Surrender is not an option
  • Every chore can be a creative exercise
  • Just. Keep. Going

A few tips:

  • Spend at least 15 minutes making something new today
  • Figure out a natural first starting point. Want to write a book? Write a chapter.
  • Now is the time to articulate what you want
  • Reach out to others, and reply with generosity when others reach out to you
  • Start working on something that is worth working on

It’s a collection intended to inspire. And it’s filled with Jessica Hagy’s illustrations, which are great for opening your mind to a different way of thinking about work. I hope you check it out and it gives you a kick in the ass to bring something new into the world.

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