Small business leaders often build tight bonds with the communities they serve and because of that, their civic engagement is driven by the customers and clients they see every day, not Madison Avenue marketing firms, focus groups, or message testing. In a recent study, 72% of people believe locally-owned businesses were more likely than large companies to be involved in improving their communities.
Great lessons on responsible business practices we can learn from small businesses:
- Focus on the issues that matter to your community.
- Listen to the needs of your constituents before acting, which will help you achieve better results.
- Put people first.