“Will Brand Names Ruin Alt Festivals?” via Diffuser

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In the end, 2016 lineups will reflect whatever the market will bear. If the event organizers turn a profit by putting big names on their bills they’ll do more of the same, context be damned. But we’re losing something special here, like when the local diner is torn down to make room for an Olive Garden. Every town doesn’t need the same depressing strip of franchise restaurants, nor does every festival need big brand names on the top of the bill.

via Will Brand Names Ruin Alt Festivals?.