Enjoy the ride!

It’s hard to believe it’s over. It all went by so fast.

38914200_1889215644471878_4945278026683252736_oLast August, I packed up a van filled with my belonging and headed north, first on I-93 and then on I-89. I had come to Burlington to participate in a one-year, intensive MBA program. I had resisted graduate school and more formal education for a while, but something about this program spoke to me.

I soon found myself in a room surrounded by people who felt the same. We had come from different backgrounds, different work experiences, and from different areas of the country, a few from other nations.

What we soon found out is that we shared a similar feeling: that business-as-usual was no longer working and that it is time to transform and, if necessary, create businesses to respond to society’s challenges in a way that is more sustainable. That is, we need more market-based solutions to the challenges that face the world today.

In fact, it was a year ago today that I first met the other members of my cohort. They are, and remain, some of the most amazing people I’ve met. And I feel honored to have spent a year in a windowless room with them.

We began the year with a quintessential UVM activity: a trip to the university’s ropes course. In the first of many surreal moments this year, we also took turns looking at the solar eclipse that happened to be taking place that day. Then we played games to get to know each other, followed by other trust-building activities on the actual course. As I walked home that evening, reflecting on the experience and the first day of class, I remember thinking, This is going to be a wild year. Enjoy the ride.

We began by studying business foundations: finance, strategy, brand marketing, and organizational behavior. We learned about the sustainability challenges facing the world. But soon enough, we found ourselves exploring topics that get at the heart of those challenges: strategic CSR, entrepreneurship, innovation, supply chain issues, public policy, and community development. And before we knew it, we were applying what we had learned in the classroom with businesses and organizations with real world challenges.

I tried to go into this year with no expectations for the experience. My initial goals were only to work as hard as I could and enjoy every minute of it. We know not if we’ll ever pass this way again…or something like that.

So, my advice, both to this next cohort and anyone that happens to be reading this, is to enjoy every minute of your time here. This is a once-in-a-lifetime experience. Soak up every moment of it. Take advantage of every opportunity. Enjoy the time you have with the people you’re lucky enough to share a room with. Learn from them. And approach it all with a growth mindset: your intelligence and talent got you here, but the world also needs more people who have a love of learning, that communicate effectively, that work well on a team, and that have the resilience to get across the finish line.

The time flies by. Before you know it, you’ll be saying goodbye and moving onto your next adventure. And if you’re lucky, you’ll be sitting here a year from now being thankful for every single minute that you got to spend with some of your new favorite people. Enjoy the ride. It all goes by so fast.

 

How Can We Make Music More Sustainable?

Vickie Nauman provided some great questions to start making music more sustainable.

We need companies and organizations investing and competing to be the best in each of these five areas:

(1) Great Music – which labels, publishers, management companies and organizations are best at identifying and fostering new talent?  Helping invest at different career levels?  Have the best accounting systems to track micropayments and ensure accurate metadata?  Who is helping the self-released artist?

(2) Engaged Fans – which platforms and services know their customers well enough to engage around music?  How can they encourage more listening and connect artists meaningfully with these fans?  How can an engaged fan turn into a high value fan for an artist?  How can we better serve tribes and casual fans

(3) Rights Data Management – who is optimizing modern technology so that rights data is simply a conduit to attribution and getting paid?  How can data that is in a state of constant change be cleaner?  Which practices need to be left behind, while new methodologies adopted?  Privacy need not be lost in the establishment of consistency and standards.  I dream of a future state for industry events without the need for metadata panels.

(4) Copyright Law – is it possible to have laws stay current with technology?  What will get core stakeholders aligned to foster protection that is better for the whole?  Short of massive overhaul, are there interim wins?

(5) Business – we’ve currently got a handful of multi-billion dollar companies offering legally licensed music to fans – this is a fantastic new baseline, but is it enough to sustain the entire industry?  Is niche, mid-tier, and back catalog music reaching fans and generating adequate royalties through the pipes to the niche, mid-tier and heritage artists?  How can we move to spur innovation while retaining value?  Are there other ways to grow now that the industry is somewhat painted into a corner with a value proposition of $9.99/month for every crown jewel ever created?

Source: Sustainability in Music — Rethink Music